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Arnold Worldwide

Arnold Worldwide

Arnold Worldwide is an American advertising agency, owned by the French advertising and communications holding company Havas. It is part of Arnold Worldwide Partners, a network of agencies located in 6 countries around the world. Three-quarters of its revenue is derived from the United States. Advertising Age Magazine ranked Arnold as the #19 US agency in 2005 with revenues of $114m. The April 30, 2007 issue of Advertising Age Magazine lists Arnold Worldwide as the 28th largest American agency with revenues of just under $90m in 2006.

Arnold & Co, (formerly Arnold, Fortuna, Lawner and Cabot), was a conglomeration of Boston-based advertising agencies. The agency is named Arnold after its founder and former chairman, Arnold Rosoff, who started Arnold & Co in 1946. He retired in 1986 and sold the agency to his employees. The agency was then acquired by Ed Eskandarian in 1990. In 1995, Eskandarian sold Arnold Communications to Snyder Communications. Arnold was acquired by Havas when it purchased Snyder Communications in September 2000.

The agency has grown organically. Its network has also grown through partnerships with Havas agencies and through agency acquisitions, such as McKinney & Silver. Further expansion was halted in 2003 as Havas repositioned Arnold as a creative specialist rather than a full global network.

Eskandarian remains the Chairman and CEO of Arnold Worldwide Partners.

Notable clients

Amtrak, Jack Daniel's, ESPN, Fidelity Investments, GlaxoSmithKline International (Commit, Nicoderm, Nicorette, Tums), Lee Jeans, McDonald's, TheTruth.com, Ocean Spray Cranberries, Inc., The Timberland Company, The Hershey Company, Progressive, Huntington Bank, Carnival Cruise Lines, Tyson Foods, Volvo, AutoZone, Choice Hotels, Panasonic, CVS/pharmacy, New Balance.

Volkswagen

Volkswagen

Volkswagen (abbreviated VW) is the world's third largest automobile manufacturer. The company is headquartered in Wolfsburg, Lower Saxony, Germany. Volkswagen is the original marque within the Volkswagen Group, which includes the car marques Audi, Bentley Motors, Bugatti Automobiles, Automobili Lamborghini, SEAT, Škoda Auto and heavy goods vehicle manufacturer Scania.

Volkswagen began introducing an array of new models after Bernd Pischetsrieder became Volkswagen Group CEO (responsible for all Group brands) in 2002. The sixth-generation VW Golf was launched in 2008, came runner-up to the Opel/Vauxhall Insignia in the 2009 European Car of the Year, and has spawned several cousins: VW Jetta, VW Scirocco, SEAT León, SEAT Toledo, Škoda Octavia and Audi A3 hatchback ranges, as well as a new mini-MPV, the SEAT Altea. The GTI, a "hot hatchback" performance version of the Golf, boasts a 2.0 L Turbocharged Fuel Stratified Injection (FSI) direct injection engine. VW began marketing the Golf under the Rabbit name once again in the U.S. and Canada in June 2006. (The GTI had arrived to North America four months earlier). The fifth-generation Jetta, and the performance version, the GLI, are also available in the United States and Canada. The sixth-generation Passat and the fifth-generation Jetta both debuted in 2005, and VW has announced plans to expand its lineup further by bringing back the Scirocco by 2008. Other models in Wolfgang Bernhard's (Volkswagen brand CEO) "product offensive" include the Tiguan mid-sized SUV in 2008 and a Passat Coupé. In November 2006 Bernd Pischetsrieder announced his resignation as Volkswagen Group CEO, and was replaced by Audi worldwide CEO Martin Winterkorn at the beginning of 2007. Winterkorn is credited with making Audi a challenger to the dominance of BMW and Mercedes, and his design-led strategy has led to Audi being considered one of the most important brands in the world. Nevertheless, Volkswagen continues to have complicated relations with both unions and shareholders. The German state of Lower Saxony owns 20% of the stock.