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Grey Global

Grey Global

Grey Group is a global advertising and marketing agency, with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities — organized into four geographical units: North America; Europe, Middle East & Africa, Asia-Pacific and Latin America.

As a unit of communications conglomerate WPP Group, Grey Global Group operates branded independent business units in many communications disciplines including: advertising, direct marketing, public relations, public affairs, brand development, customer relationship management, sales promotion, interactive marketing — through its subsidiaries: Grey, G2, GHG, GCI Group, MediaCom Worldwide, Alliance, G WHIZ, and WINGLATINO.

Grey Group’s international clients include: Procter & Gamble, GlaxoSmithKline, Nokia, BAT, Diageo, Volkswagen, Novartis, Wyeth, Canon and 3M.

The company has won: 10 Cannes Lions; beside the Addy, Clio and one Emmy Award. Grey Group's European network, Grey EMEA, won 26 Euro EFFIE awards, and is the four-time Euro EFFIE Agency Network of the Year, in four consecutive years of 2005–2008.

History

Founded in 1917 (1917) by Larry Valenstein and Arthur Fatt, Grey Global Group began as a direct marketing company named Grey Studios, reflecting the color of the wall of its original quarters, changing to Grey Advertising in 1925.

In 1956 (1956), Grey acquired its first major client, Procter & Gamble. Through the 1960s and 1970s, Grey continued to acquire such major accounts, and grew into related communication fields. In 1970 (1970), Edward H. Meyer became CEO and would remain in that position for 36 years before selling the company and joining his son, Anthony E. Meyer, in management of private family wealth.

In 1988 (1988), the off-shore operation, London-based Grey Communications Group, recruited Barry Chapman as Group IS Director. In 1989 (1989) Chapman developed the New Media Experiment. Chapman explored the use of the internet as an alternative to traditional advertising media putting Grey at the forefront of the internet revolution.

In 2000 (2000), Grey Advertising became Grey Global Group. On March 7, 2005 (2005-03-07), WPP Group beat out Havas in a race to acquire Grey Global, the seventh-largest advertising agency at the time, for approximately 1.3 billion USD.

In late 2005, James R. Heekin III became CEO of Grey Worldwide, Grey Global Group's traditional advertising agency. On January 1, 2007 (2007-01-01), he became Chairman and CEO of Grey Group, the renamed agency holding company. He reports to Martin Sorrell, CEO of WPP Group.

Grey Group, Grey Advertising New York and G2 moved to a LEEDS certified building at 200 5th Avenue in New York in November 2009, after 45 years at their previous location."Grey Global Moves Into LEED-CS-Hopeful Toy Building at 200 Fifth Avenue". gbnyc. 2009-11-02. http://www.greenbuildingsnyc.com/blog/stephendp/grey-global-moves-into-leed-cs-hopeful-toy-building-at-200-fifth-avenue. Retrieved 2009-11-02.

Awards

In 2010, Grey was named to Fast Company's 50 Most Innovative Companies. In 2010, Grey was put on Ad Age's "Agency A-List". In 2006, Grey was awarded 12 "Spots of the Week" by Advertising Age, which placed it second-highest overall.

In popular culture

In the AMC series Mad Men, Duck Phillips joins Grey Advertising after being dumped by Sterling-Cooper.

In episode three of the 2010 series of BBC Three's Young, Dumb and Living Off Mum, the young adults spend a day at Grey Advertising working on a mock sexual health campaign.

Febreze

Febreze

Febreze is a brand of household odor eliminator manufactured by Procter & Gamble, sold in North America, Europe, Asia, Australia and New Zealand. First introduced in test markets in 1993, the product has been sold in the United States since June 1998, and the line has since branched out to include air fresheners (Air Effects), fabric refreshers, plug-in oils (NOTICEables), scented disks (Scentstories), and odor eliminating candles.

Ingredients

The product's active ingredient is hydroxypropyl beta-cyclodextrin or HPßCD, a naturally occurring molecule with a "torus-like" molecular shape. The manufacturer claims that these molecules bind hydrocarbons within the donut shape, thus retaining malodorous molecules so that they are no longer detected as a scent. The original formula was developed in Plymouth, England.

Risks

The ASPCA has stated that the product, when used as directed by the manufacturer, is safe to use in households with dogs and cats and probably safe to use in households with ferrets, rabbits and rodents. Rumors have circulated stating that the product causes serious harm to household animals; however, studies have not shown that the product is harmful under normal usage. However, caution should be taken when used around birds, and pets other than dogs, cats, ferrets, rabbits and rodents.

Alcohol is also present in the mixture as the second-most prevalent ingredient.