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Arnold Worldwide

Arnold Worldwide

Arnold Worldwide is an American advertising agency, owned by the French advertising and communications holding company Havas. It is part of Arnold Worldwide Partners, a network of agencies located in 6 countries around the world. Three-quarters of its revenue is derived from the United States. Advertising Age Magazine ranked Arnold as the #19 US agency in 2005 with revenues of $114m. The April 30, 2007 issue of Advertising Age Magazine lists Arnold Worldwide as the 28th largest American agency with revenues of just under $90m in 2006.

Arnold & Co, (formerly Arnold, Fortuna, Lawner and Cabot), was a conglomeration of Boston-based advertising agencies. The agency is named Arnold after its founder and former chairman, Arnold Rosoff, who started Arnold & Co in 1946. He retired in 1986 and sold the agency to his employees. The agency was then acquired by Ed Eskandarian in 1990. In 1995, Eskandarian sold Arnold Communications to Snyder Communications. Arnold was acquired by Havas when it purchased Snyder Communications in September 2000.

The agency has grown organically. Its network has also grown through partnerships with Havas agencies and through agency acquisitions, such as McKinney & Silver. Further expansion was halted in 2003 as Havas repositioned Arnold as a creative specialist rather than a full global network.

Eskandarian remains the Chairman and CEO of Arnold Worldwide Partners.

Notable clients

Amtrak, Jack Daniel's, ESPN, Fidelity Investments, GlaxoSmithKline International (Commit, Nicoderm, Nicorette, Tums), Lee Jeans, McDonald's, TheTruth.com, Ocean Spray Cranberries, Inc., The Timberland Company, The Hershey Company, Progressive, Huntington Bank, Carnival Cruise Lines, Tyson Foods, Volvo, AutoZone, Choice Hotels, Panasonic, CVS/pharmacy, New Balance.

Goodyear

Goodyear

The Goodyear Tire & Rubber Company was founded in 1898 by Frank Seiberling. Goodyear manufactures tires for automobiles, commercial trucks, light trucks, SUVs, race cars, airplanes, and heavy earth-mover machinery.

Although the company was not connected with him, it was named in honor of Charles Goodyear. Goodyear invented vulcanized rubber in 1839. The first Goodyear Tires became popular because they were easily detachable and low maintenance.

Goodyear is very famous throughout the world because of the Goodyear blimp. The first Goodyear blimp flew in 1925. Today it is one of the most recognizable advertising icons in America. The company is the most successful tire supplier in Formula One history, with more starts, wins, and constructors' championships than any other tire supplier. They pulled out of the sport after the 1998 season.

Goodyear is a former component of the Dow Jones Industrial Average.

Company locations

Principal operating facilities:

North American Tire Manufacturing Facilities. North American Tire owns (or leases with the right to purchase at a nominal price) and operates 23 manufacturing facilities in the United States and Canada.

These facilities have floor space aggregating approximately 24,900,000 square feet (2,310,000 m2).

European Union Tire Manufacturing Facilities. European Union Tire owns and operates 15 manufacturing facilities in 5 countries, including:

These facilities have floor space aggregating approximately 13,400,000 square feet (1,240,000 m2).

Eastern Europe, Middle East and Africa Tire Manufacturing Facilities. Eastern Europe Tire owns and operates 5 tire plants in 4 countries. These facilities have floor space aggregating approximately 7,300,000 square feet (678,000 m2).

Latin American Tire Manufacturing Facilities. Latin American Tire owns and operates 9 manufacturing facilities in 5 countries, including 6 tire plants, 1 textile mill, 1 tire retread plant, and 1 aviation retread plant. These facilities have floor space aggregating approximately 5,600,000 square feet (520,000 m2).

Asia Pacific Tire Manufacturing Facilities. Asia Pacific Tire owns and operates 10 tire plants and 2 aviation retread plants in 9 countries. These facilities have floor space aggregating approximately 6,200,000 square feet (576,000 m2).

Plant Utilization. Worldwide tire capacity utilization rate was approximately 86% during 2007 compared to approximately 82% in 2006 and 87% in 2005. 2007 utilization increased due to the recovery from the 2006 USW strike.

Other Facilities. Goodyear owns and operates three research and development facilities and technical centers:

Goodyear also owns six tire proving grounds, in the following areas:

The company also operates more than 1,800 retail outlets for the sale of tires to consumers, approximately 60 tire retreading facilities and approximately 160 warehouse distribution facilities. Substantially all of these facilities are leased.